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01000 346211



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About Sugar Gifts

Sugar Gifts International Company was established in May 2007, we are specialized in all kinds of gift articles such as plush toys, plush accessories as photo frames, photo albums, slippers, cushions, also ceramic gift articles, mugs and all kinds of greeting cards, wrapping materials and foil helium balloons. In addition, we are specialized in the handmade wedding photo albums and guest books.

We are very special and different in the materials we use for our gift wrappings, we don't only stop at using the normal paper for our gift wrappings, but we also import our own handmade" Sa" paper from Thailand, which gives a unique look to all our gifts.

Sugar Gift shops are targeting a wide age group range, starting from 6 years old and up. 

Our Values

Teamwork – meeting our challenges and opportunities as one team, focused on common goals.

Respect – treating our colleagues, customers, suppliers, and vendors with respect and dignity.

Excellence – striving for excellence and working to improve every day.

Accountability – holding ourselves accountable for delivering results and always doing the right thing.

Passion – offering our customers the best experience by exceeding their expectations.

Sugar Gifts International is a subsidiary from "Sagroun International" that was established in 1995 specialized in the wholesale and supplies all the major gift shops all over Egypt. 

It is the sole distributor in Egypt for many different International brands such as: From Germany: Nici (Plush Toys & Gift Items) From UK: Sugar Gifts (Plush Toys & Gift Items) Keel Toys (Plush Toys & Gift Items) Carte Blanche Greetings (Plush Toys, Gift Items & Greeting Cards) Paper Island (Plush Toys, Gift Items & Greeting Cards) History and Heraldry (Plush Toys, Gift Items & Greeting Cards) X-pressions (Plush Toys, Gift Items & Greeting Cards) Collage (Wrapping Paper) Glick (Wrapping Paper) Paper Rose (Greeting Cards) Second Nature (Greeting Cards) From The Netherlands Paperclip (Plush Toys, Gift Items & Greeting Cards) From France: Dookie (Mugs & Plush Toys) From The USA: Natural Life (Accessories)


Become the No 1 in our industry by providing the most creative, innovative, unique gifts to those
who deserve to live an inspired life while saving time and money and building our brand to premier status.


We are dedicated to providing customers exceptional experience in a relaxing and engaging environment. Our mission is to provide customers with unique, high-quality gifts at affordable prices.

Our Target

We are targeting to be 32 branches all are carrying the same name" Sugar Gifts". Our goal is to cover all main districts in Egypt and to have branches in the well-known shopping malls all over Egypt & the MENA region. We are targeting to be No.1 online gift shop in the middle east.

Board Members

Sameh Amin
Founder and Board Member

In Sagroun International, the mother company since March 1996 & in Sugar Gifts International since June 2007. Holds a BA in Integrated Marketing Communication from the American University in Cairo.

He is the company's main market researcher & analyst, responsible for surveying the International market & introducing new products and innovative wrapping ideas. His specialization in marketing & Mass Media is behind the company's mission & vision to target quality assurance & excellence.

Manar Amin
Board Member

In Sagroun International, the mother company since March 1995 & in Sugar Gifts International since June 2007. Holds a BA in Mass communication, American University in Cairo, which enables her to boost sales & utilize effective new marketing strategies for the local and international market.

Ayman Amin
Board Member

In Sagroun International the mother company since March 1996 & in Sugar Gifts International since June 2007. Holds a BA in Tourism & Hotel Management, & has an MA in Tourism & Management from the USA He is the key player behind the initiation of the latest technology & the installing of state of the arts systems & policies for the company.

Head Office


106 Omar Ibn El Khattab Street,
Heliopolis, Cairo, Egypt, 11511


(+202) 2417 1666
(+202) 2417 1999
(+202) 2417 3444